100% organic cotton.
The original technical fabric

Sportswear brands have cunningly reinvented Polyester, that horrible man-made stuff from the 1970's, by marketing it as 'technical'.

They love it because it's ok at wicking away sweat, it dries quickly and above all it's really, really cheap (which means they make more money).

But petroleum-derived fabrics like Polyester don't provide the same ventilation as natural fibres and they soon begin to smell.

Manufacturers try to prevent this by bunging-in even more chemicals, so called anti-microbials, but it's ultimately a losing battle.

Cotton, on the other hand, is a natural fibre. It produces a very soft, flexible and breathable fabric which is durable and tolerates repeated washing.

Due to cotton's unique fibre structure, it permits air to circulate and helps remove body moisture by absorbing it and wicking it away from the skin. This effect is amplified by our polo shirts' pique 'honeycomb' weave.

And provided that it is organic cotton, no nasty chemicals are used in its production.

Anyone for a stinky, polyester "oil-slick" polo?